NEWSPAPER MANAGEMENT

In her white paper, veteran Globe and Mail and Vancouver Sun reporter Barbara Yaffe digs deep on successful distribution models for newspapers. And on video and audio, in a one-on-one interview between host Tim Shoults and Glacier Media’s Community News Division president, Peter Kvarnstrom, learn how a news team takes distribution seriously and to the streets – literally.

Ideally, all relationships with employees and independent contractors should be governed by written contracts.

Candide Gregoire, general manager of Newspaper Toolbox, shares her top tips on how to streamline your sales efforts so you can get commitments from more new advertisers. You’ll also learn about what makes an ad rep stand out from all the others.

Everyone has an opinion. But few get the delicious opportunity to disseminate it to thousands of people reflecting the readership of a newspaper. In this white paper written by Barbara Yaffe, and subsequent interview between host Tim Shoults and herself, Barbara talks about how writing opinion columns for newspapers is seen as a privilege, reserved for the most talented and experienced scribes, and for good reason.

Is biased journalism always a problem? Or can it be admired as advocacy journalism? In this video interview and downloadable white paper, host Tim Shoults and veteran journalist Barbara Yaffe will cover the hows and whys of advocacy journalism.

Energized newspapers are at the foundation of energized communities. Community newspapers – whether delivering information in the print, on the web or in social media – must focus on local news if they are to remain relevant to readers and advertisers.

Recruiting and retaining sales staff at a newspaper is a particularly challenging task these days. That is because the marketplace is brimming with competition for top sales teams and newspapers are getting such a bad rap in these tough times.

Good newspaper design, like small children, should be seen but not heard. That is, the reader should not be all that aware of the particular style elements behind the newspaper he or she loves reading so much. In these two videos/audio interviews and compendium white paper, learn the principles of great newspaper design from two well-respected newspaper professionals.