NewsMedia Playbook

Created BY community NewsMedia FOR community NewsMedia. From editorial and sales, to design and management – learn it all here.

Our training modules are offered in a variety of different formats - from webinars and audio files to articles and videos to suit every learning style.


We cover a wide range of topics in the following six categories: online, multimedia, sales, journalism, design and newspaper management.


Members can simply log into the site and access the training modules when they have time.

OUR COURSES

Discover All Modules

  • Design Module: 5 Courses

    1. How to Create Highly Effective Newspaper Ads
    2. How to Go Beyond Standard Ad Design
    3. How to Design Your Newspaper
    4. How to Create the Best Ads for Print
    5. How to Create Custom Events to Increase Sales at Your Newspaper

  • Journalism Module: 19 Courses

    1. Sports Photography: Beyond Peak Action
    2. How to Use Mobile Video for Newspaper Stories
    3. How to Use FOI for Newspaper Reporting
    4. Video Story Forms and Editorial Planning
    5. What It Takes to Write an Opinion Column
    6. The Ins and Outs of Investigative Journalism
    7. The Hows and Whys of Advocacy Journalism
    8. How to Write Compelling Headlines
    9. How to Write an Editorial Page that Reflects Your Community
    10. How to Tackle Big Projects at Your Newspaper
    11. How to Lead With the Lead
    12. How to Cover Elections — From A to Z
    13. How Listicles Can Drive Readership
    14. Getting the Goods – Writing Local News Stories
    15. How to Use Social Media to Enhance Your Community Journalism
    16. How to Use Data and Geoinformatics for Journalism
    17. How to Create a Podcast for Your Newspaper
    18. A Media Handbook for Your Newspaper – BC Edition
    19. How to Cover Bad News Using Good Judgment

  • Multimedia Module: 16 Courses

    1. A Photographer’s Workshop
    2. Sports Photography: Beyond Peak Action
    3. A Day in the Life of a Community Newspaper Photographer
    4. How to Create Highly Effective Newspaper Ads
    5. How to Use Mobile Video for Newspaper Stories
    6. How to Target Your Ideal Customer – Sponsored Content
    7. How to Go Beyond Standard Ad Design
    8. Video Story Forms and Editorial Planning
    9. How to Tackle Big Projects at Your Newspaper
    10. How to Design Your Newspaper
    11. How to Use Social Media to Enhance Your Community Journalism
    12. How to Use Data and Geoinformatics for Journalism
    13. How to Optimize Your Social Media Presence
    14. How to Create the Best Ads for Print
    15. How to Create Custom Events to Increase Sales at Your Newspaper
    16. How to Create a Podcast for Your Newspaper

  • Newspaper Management Module: 20 Courses

    1. Getting the Product to Market
    2. What You Need to Know When Hiring Contractors and Carriers – BC Edition
    3. How to Target Your Ideal Customer – Sponsored Content
    4. How to Go Beyond Standard Ad Design
    5. What It Takes to Write an Opinion Column
    6. The Hows and Whys of Advocacy Journalism
    7. How to Write an Editorial Page that Reflects Your Community
    8. How to Recruit & Retain Talented Sales Professionals
    9. How to Design Your Newspaper
    10. How to Create Systems to Keep Staff on Track
    11. How to Use Social Media to Enhance Your Community Journalism
    12. How to Use Data and Geoinformatics for Journalism
    13. How to Create the Best Ads for Print
    14. How to Create Custom Events to Increase Sales at Your Newspaper
    15. How to Create a Podcast for Your Newspaper
    16. A Media Handbook for Your Newspaper – BC Edition
    17. How to Target the Ideal Advertiser
    18. Money Making Ideas for Newspapers – Sponsored Content
    19. Ensuring Your Newspaper is Best in Class
    20. Revenue Streams: Multi-Platform, Custom Content, Brand-Based

  • Online Module: 12 Courses

    1. How to Create Highly Effective Newspaper Ads
    2. Video Story Forms and Editorial Planning
    3. The Ins and Outs of Investigative Journalism
    4. How to Write Compelling Headlines
    5. How to Lead With the Lead
    6. How to Cover Elections — From A to Z
    7. How Listicles Can Drive Readership
    8. How to Use Social Media to Enhance Your Community Journalism
    9. How to Use Data and Geoinformatics for Journalism
    10. How to Optimize Your Social Media Presence
    11. How to Create a Podcast for Your Newspaper
    12. How to Cover Bad News Using Good Judgment

  • Sales Module: 16 Courses

    1. Why Customer Service is More Important Than Ever
    2. Getting the Product to Market
    3. How to Target Your Ideal Customer – Sponsored Content
    4. How to Go Beyond Standard Ad Design
    5. How to Recruit & Retain Talented Sales Professionals
    6. How to Design Your Newspaper
    7. How to Create Systems to Keep Staff on Track
    8. How Listicles Can Drive Readership
    9. How to Use Social Media to Enhance Your Community Journalism
    10. How to Use Data and Geoinformatics for Journalism
    11. How to Create the Best Ads for Print
    12. How to Create Custom Events to Increase Sales at Your Newspaper
    13. How to Create a Podcast for Your Newspaper
    14. How to Target the Ideal Advertiser
    15. Money Making Ideas for Newspapers – Sponsored Content
    16. Revenue Streams: Multi-Platform, Custom Content, Brand-Based

CHOOSE YOUR MODULE

Design

Discover how to refresh display and classified ad designs. Get creative with newspaper templates.

5 Courses

Journalism

Brush up on CP style, media law, ethics, editing, lead writing and much more.

19 Courses

Multimedia

Find out how to bring print stories to life with high quality photography and video.

16 Courses 16 Courses

Newspaper Management

Find useful tips to keep your staff happy and your newspapers on budget.

20 Courses

Online

Learn how to use social media platforms to grow your audience.

12 Courses 12 Courses

Sales

Master marketing and sales techniques, learn new strategies and find out how to build valuable relationships.

16 Courses

Do you work in NewsMedia? Contact us for more information.

Request Access - Form

WHY NewsMedia Playbook?

Share by: